MEDIA REGULATION

BBFC
This stands for the British Board of Film Classification. It is a huge team of people that come together as a council which controls the regulation in the Film Industry. This includes age ratings for film and other regulations for different media platforms like music videos.

What is Classification?
The classification of films such as age ratings are applied to reinforce the protection of films. Mainly films that are inappropriate for younger audiences. This could include too much violence, too many sex scenes or even too many scary scenes.
For example, 'Final Destination' is a classic film to use as evidence for a high age rating film (15) because it consists of gory, scary and thrilling scenes. However, a film like 'Despicable Me' is more suited for every audience as it contains comedy and family fun; That is why it is rated U.
This process occurs by meeting an age rating with applying the standards and criteria contained in the Classification Guidelines.

Film - Age Rating Regulation:
U    - A U film should be suitable for audiences aged four years and over. U films should also be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.
PG  - General viewing, but some scenes may be unsuitable for young children A PG film should not unsettle a child aged around eight or older. Unaccompanied children of any age may watch, but parents are advised to consider whether the content may upset younger, or more sensitive, children.
12A - No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. could contain some nudity but not serious.
12   - Films classified 12A and video works classified 12 contain material that is not generally suitable for children aged under 12
15   - No one younger than 15 may see a 15 film in a cinema. Could contain nudity, sexual scenes, gory scenes; May not encourage drugs and sex.
18   - No one younger than 18 may see an 18 film in a cinema and 18 year olds are free to choose their environments. Includes everything such as sex, drugs, crime and violence.
R18The R18 category is a special and legally-restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops.

Online Music Videos
Platforms such as YouTube and VEVO also have ratings like film but in a different form. They would be listed in ages 12, 15 or 18. This would be determined by similar things like drug misuse, dangerous behaviour, sexual behaviour, threatening behaviour and bad language.

Case Studies

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