CONSTRUCTION --> SCRIPT YOUR INTERTITLES

I decided to use the BBFC website to gain inspiration for my intertitles that I will utilise in my Film Trailer. I browsed examples on the BBFC website as well as Youtube and Working Title to research how intertitles function and to see if there are common elements which will serve as models for us to use in our own trailer.

The Jungle Book

The use of these intertitles are placed between certain cuts to engage the attention of the audience.

This provides the audience with additional information which can be helpful. For example: the use of "Director of Ironman" clearly increases the attraction for the film as the Ironman series is big film production that has been and still is very successful. This lends Prestige. As Ironman is very popular, many people will be persuaded to watch it as they will expect the Jungle Book to feature high production values such as great CGI and backstory alongside little features of the film catching the audience's attention.
Also the use of plugging motivates target audiences to watch the film as they are attracted to a certain feature of the film. In this case, the studio production has been plugged as Pirates of the Caribbean is another enormous sequel and franchise which means it is very popular resulting in a larger audience. I noticed that both Ironman and Pirates of the Caribbean intertitles used the fonts associated with their brand, reinforcing brand recognition.

Hobbit

These intertitles are used between certain scenes to create tension and a slight mystery towards the audience to grasp their attention by leaving them with a desire to find out the climactic ending. Looking at the way I have presented these images in a chronological sequence, the intertitles interlink and become one whole sentence despite being split up between snippets of scenes and montages.
A good trailer has as it's main aim, the stimulation of audience curiosity and the desire to see the film. By using terms such as 'defining' and 'legend', the audiences hunger to unpack what promises to be momentous is sharpened.

I also created an initial design of my intertitles to practice what I have learnt about them before using this feature in my A level trailer.

Regarding the legal requirement of the age rating of a film, I researched and efficiently learnt why certain films are rated higher than others.

This stands for the British Board of Film Classification. It is a huge team of people that come together as a council which controls the regulation in the Film Industry. This includes age ratings for film and other regulations for different media platforms like music videos.

What is Classification?

The classification of films such as age ratings are applied to reinforce the protection of films. Mainly films that are inappropriate for younger audiences. This could include too much violence, too many sex scenes or even too many scary scenes.

For example, 'Final Destination' is a classic film to use as evidence for a high age rating film (15) because it consists of gory, scary and thrilling scenes. However, a film like 'Despicable Me' is more suited for every audience as it contains comedy and family fun; That is why it is rated U.

This process occurs by meeting an age rating with applying the standards and criteria contained in the Classification Guidelines.

Film - Age Rating Regulation:

U    - A U film should be suitable for audiences aged four years and over. U films should also be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.

PG  - General viewing, but some scenes may be unsuitable for young children A PG film should not unsettle a child aged around eight or older. Unaccompanied children of any age may watch, but parents are advised to consider whether the content may upset younger, or more sensitive, children.

12A - No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. Could contain some nudity but not serious.

12   - Films classified 12A and video works classified 12 contain material that is not generally suitable for children aged under 12

15   - No one younger than 15 may see a 15 film in a cinema. Could contain nudity, sexual scenes, gory scenes; May not encourage drugs and sex.

18   - No one younger than 18 may see an 18 film in a cinema and 18 year olds are free to choose their environments. Includes everything such as sex, drugs, crime and violence.

R18 - The R18 category is a special and legally-restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops.

Here is my BBFC certificate: