THEORY -> WHEN?

As the film is being edited, the trailer is made alongside. Due to the busy Film Industry, it is important when trailers are made and released; Early enough to catch the audience/target market's attention, but not so early that the hype or buzz of the film is lost.

I watched three current trailers that demonstrated great examples of trailers as well as exploring the reasons for when they were released.

SNATCHED

This trailer for the new incoming film named SNATCH which is perfect for the summer market due to the spectacular story behind it. It is about a daughter taking her mother to Ecuador in replacement of her very recent ex, but come across huge amounts of danger, and risk. This includes them as the victims of a foreign kidnapping.

In contrast, the humour is very strong throughout the film as conveyed in the trailer; Starting off with wanting to prove her ex that she is not afraid of risks right after being dumped by him before the holiday. It is obvious that the film is well suited for younger audiences as they will recognise the situations occurring in the film such as adventures leading to exhilaration and amusement. However, slightly older audiences may understand the humorous parts better which is more worth while as it is portrayed as a comedy. For example, the older generation would comprehend the funny side of the mother interpreting a member of the hotel's staff words "whalecum" instead of the everyday greeting "welcome".

Wonder Woman

The trailer for Wonder Woman shows the viewers that there is a great deal of action the whole way through the film. There are many combat sequences with magnificent setting and superhero nature. Due to the stereotypical 'hero' movie, there is a clear and distinctive target audience which is a huge global audience who watch these superhero films such as 'The Avengers'. On the other hand, it is also focused towards female audiences because of the 'woman' character who plays the main role; It shows the equal and powerful view of woman. This is not only the first main film which is based around a female superhero let alone a female, it is also directed by a woman named Patty Jenkins.

In this story, Wonder Woman faces a journey from ancient historical times, to the more modern-day London. She is accompanied by Chris Pine alongside the comedy factor; For example, when she comes across a stout Londoner that announces her shield and sword doesn't go with her outfit, especially on the streets of the dull looking City of London in the winter time.

Just by the visuals of the trailers, it most definitely shows off the richness of spectacular visual effects. Creating the ancient and historical setting, VFX forms the scenes incredibly and real looking.

This trailer is launched as a typical summer blockbuster: an action packed adventure with the strong superhero nature that aims for mainstream audiences who are looking for spectacle and female superiority.

The Beguiled

The trailer for The Beguiled is a clear signalling of a certain them which is a small cluster community of young woman in company of a slightly older one who comes across as the superior of the house. It is set in rural Mississippi where they find a wounded soldier in their private grounds during the Civil War.