THEORY -> WHERE?

Nowadays, the majority of trailers are shown on social media platforms as well as the traditional cinema ads before a film or on a cinema website. This includes small 30 second segments of the trailers which can be seen on Instagram and Twitter amongst many others. Full trailers can be seen on Facebook and YouTube; Youtube is the most popular place where trailers are viewed with the average trailer being seen 7-8 million views. Also with the rise of hashtags on Twitter for trends, it makes it easier for the film's marketing team to make their trailers easier to find.
Moreover, most of the time when a trailer is released it will be seen trending on twitter or it will be put before one of your Youtube videos either as a suggestion or the Youtube's version on trends on Twitter. For example, when the film Dark Tower was about to be released, the trailer was the most trending thing on Twitter that day with the hashtag #TheDarkTower2017. Trailers are also trimmed so that they can be shown on TV channels during an ad break such as Film4. The most effective place to watch a trailer however is at the cinema because of the impact on each customer as they will be in the same atmosphere as if they were watching the film, with their popcorn, big screen and Dolby Surround Sound. This is known as the kinaesthetic approach - a real feel for it.