RESEARCH --> MOTHER! TRAILER ANALYSIS (2017)

MOTHER Trailer

Feature	Comment
Genre	Horror/Thriller
Narrative	Voiceover done by protagonist – Jennifer Lawrence
Unique Selling Point	From the progressively fast cuts and montages, there is no clear antagonist
Target Audience	Ages 15-40
Music	Loud and sharp sounds create enormous attention in small amounts of time
Shot types/Camera Angles	Tracking, high angle, low angle, handheld etc
Pace	Pace starts slow with the calm backstory, then progressively becomes aggressive due to the change in tone
Dialogue	Not too much dialogue to keep some of the story and events a mystery
Voiceover	Voiceover done by protagonist – emphasis on events and thoughts occurring. Audience is positioned as sympathetic to Jennifer s we see the terror from her POV
Special Effects	Editing is exceptional – for example, furniture ages with mould which crumbles whilst the voiceover is playing adding tension, especially done cleverly with sharp and harsh sounds in the background
Credits and Intertitles	Enough by naming the starred actors, and critical information like the release date but still reserved as it is mysterious