RESEARCH --> AUDIENCE PROFILE

Audiences are often defined by GEARS, the first one being Gender. Having looked at the BFI exit polls, of films screened to audiences of some 150 people, I noticed that 81% of the audience was male due to the warfare in Northern Ireland. They captured an audience predominately through trailers before a film as well as male and females under the age of 35.

I think that relating to my film trailer, it will be similar as a result of the huge link to warfare and the outcome of this event.
I am making a film trailer of the disaster/post-apocalyptic survivor genre in which adolescents have to survive a threat of foreign attack. My audience are likely to be teens and young adults.

Age group: 15-35 / young adults

Gender: Both

TV: They are likely to watch TV programmes such as Friends, Ballers, A League of Their Own and Geordie Shore.

FILM: They are likely to see at the cinema films like Dunkirk, '71 and Geostorm as they relate to disaster but also terror.

In their leisure time: They will visit YouTube to watch people around the world.
                                 Play video games on PC or Playstation/Xbox
                                 Download movies from internet or Netflix.
                                 Go to Costa coffee/Starbucks
                                 Eat at Pizza Express, McDonald's, Subway and Nandos.

Clothes: River Island, Top Shop, Palace, ASOS, Adidas.

Media: iPhone or any apple product as a handheld.
            Mac Book or iPad to see movies, play games, browse and shop.
            Facetime, Instagram, Snapchat for connecting to friends.